The Shubi company was started by two sisters who are polar opposites yet together form the perfect pair, with both bringing forth very different talents and skills and each maintaining a unique style
of their own. Soomean is an art director for an advertising agency in NYC, while Jihwon is a pharmacist in the San Francisco Bay Area. Despite living on opposite coasts and working in very different professions, they are bound by a love for stylish shoes, the latest fashion trends, and for making things happen creatively.

These two creative sisters came up with the idea after a frustrating and fruitless search for a way to tote their shoes around town with style and class. Living in Manhattan, Soomean always carried an extra pair of shoes for commuting to and from work. She, like many city girls, would tote her shoes in flimsy, beat up, plastic, grocery bags because she could not find suitable shoe bags to tuck them in. Soomean complained to her sister about not being able to find cute shoe bags, and Jihwon mentioned that she had the same problem during her travel.

So, the two crafty sisters decided to create a bag that would give
their lovely shoes the care and rest they deserve when they are
not pounding the pavement -- and the Shubi was born. The Shubi company came to life with a desire to bring fashionable shoe bags
to the mainstream.